Marketing (Online) The marketing major provides a solid understanding of business activities under the marketing umbrella-from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing. Graduates are able to understand consumer behavior, calculate retail pricing on both cost and profit based approaches, interpret the language of marketing research, and analyze a company's marketing strategy in order to recognize appropriate and inappropriate marketing alternatives. | BBA | 2-year Transfer, 4-year Freshman | Business Administration Our undergraduate students from all over the world realize the value of our College of Business Administration, which is accredited by AACSB International, and its leading-edge curriculum of both traditional and online courses. They view our college as Miami and South Florida's top business school and are proud to be educated at a College recognized around the world as a leader in entrepreneurship and international business education. Our Bachelor of Business Administration provides students a solid general education, a fundamental understanding of business concepts and practices, a deeper knowledge of the major areas of business and an appreciation of the role of business in society both in the United States and globally. | ON | |
Real Estate Students who pursue a major in real estate are prepared to enter positions with financial institutions, commercial brokerage firms, mortgage companies, investment management entities, appraisal firms, property management companies and residential brokerage firms. Some students opt for entrepreneurial activities associated with the investment in management of real property. Graduates are able to understand the functions of real estate markets, practices, and institutions, understand the nature of the legal environment of real estate, appraise the real estate development opportunities in the commercial real estate markets for residential, warehouse, retail, and industrial properties, and solve specific problems or issues related to the analysis of real estate financing alternatives. | BBA | 2-year Transfer, 4-year Freshman | Business Administration Our undergraduate students from all over the world realize the value of our College of Business Administration, which is accredited by AACSB International, and its leading-edge curriculum of both traditional and online courses. They view our college as Miami and South Florida's top business school and are proud to be educated at a College recognized around the world as a leader in entrepreneurship and international business education. Our Bachelor of Business Administration provides students a solid general education, a fundamental understanding of business concepts and practices, a deeper knowledge of the major areas of business and an appreciation of the role of business in society both in the United States and globally. | MMC | |
School: Business Administration